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	<title>adette contreras</title>
	<link>http://www.ohcontrer.com</link>
	<description>digital art director by day. artist by night.</description>
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		<title>hello</title>
		<description><![CDATA[i’m adette, an art director and artist in new york city, and this is my book. welcome to ohcontrer.com. ohcontrer is where advertising and art intersect, where business and beauty come together to create work that’s both strategic and emotional, since to me, advertising and art are two sides of the same coin. you can [...]]]></description>
		<link>http://www.ohcontrer.com/?p=546</link>
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		<title>wake up. life is no fairy tale.</title>
		<description><![CDATA[gardasil: wake up campaign is not your average disease-awareness push; it&#8217;s a modern fairy tale. movie posters and print ads drive young women to lifeisnofairytale.com. once they arrive at the site, they&#8217;ll be dazzled by the shiny fairy dust. but more importantly, they&#8217;ll find the heart of the campaign: documentaries on how HPV and cervical [...]]]></description>
		<link>http://www.ohcontrer.com/?p=544</link>
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		<title>what if you were the son of pablo escobar?</title>
		<description><![CDATA[sins of my father documentary website is a new, more comprehensive way to view a documentary. the film follows the story of sebastian marroquin, son of pablo escobar, the most notorious drug trafficker of our times. needless to say, the site had to be just as epic as the film, so we created an experience [...]]]></description>
		<link>http://www.ohcontrer.com/?p=537</link>
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		<title>watch me have the right conversation.</title>
		<description><![CDATA[gardasil: the right conversation campaign shows young women how to start discussions with their doctors in order to avoid the negative social, physical, and emotional consequences of contracting HPV. you know how gossip goes. the site starts with a simulated text message which guides the user through the experience. after hearing several conversations between young [...]]]></description>
		<link>http://www.ohcontrer.com/?p=542</link>
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		<title>the world&#8217;s #1 shoe*</title>
		<description><![CDATA[fluevog paperboy shoe: footnote* is a fun print ad for a fun product: fluevog shoes&#8217; paperboy collection. it embodies the company&#8217;s wit, humor, and distinctive personality, all in the footnote. foot-note. can it get more fun than that? (print – 2009)]]></description>
		<link>http://www.ohcontrer.com/?p=478</link>
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		<title>all-natural. cage-free. slightly cracked.</title>
		<description><![CDATA[fluevog zaza: spoiled eggs is a quirky print ad for a quirky product, fluevog shoes&#8217; zaza collection. it embodies the shoe&#8217;s offbeat and upbeat attitude. (print – 2009)]]></description>
		<link>http://www.ohcontrer.com/?p=863</link>
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		<title>don&#8217;t eat dinner. find out why.</title>
		<description><![CDATA[the great american dineout: don&#8217;t eat dinner is an interactive community website compelling americans help feed starving children. it&#8217;s hard to imagine how 12.6 million american kids are threatened by hunger. so we created a campaign that lets people experience hunger for one night then dine out at a participating restaurant to make a donation. [...]]]></description>
		<link>http://www.ohcontrer.com/?p=575</link>
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		<title>the secret&#8217;s out.</title>
		<description><![CDATA[macy’s: whisper sales is a viral campaign tapping into a young audience’s desire to be in “the know.” wild postings carry a cryptic message prompting the target to text a secret number. they’ll then receive sms notifications of exclusive pop-up sales at their macy’s.  (guerilla and mobile – 2008)]]></description>
		<link>http://www.ohcontrer.com/?p=449</link>
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		<title>are you ready to simplify your life?</title>
		<description><![CDATA[bayer breeze2 meter: 10 strips letter is a print piece that illustrates the market advantage of the bayer breeze2 meter. most diabetes meters use test strips, but the breeze2 utilizes one disc. the double-sided transparent envelope prompts the consumer to choose one side: simple or complicated. the first side contains a letter in one piece, [...]]]></description>
		<link>http://www.ohcontrer.com/?p=510</link>
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		<title>quack a smile</title>
		<description><![CDATA[aflac: quack-a-smile is a digital effort for aflac dental to own the smiles. pictures of the user are taken while cute and funny images of ducks are flashed before them. that smile and that moment is then recorded and aggregated into a gallery, where you can see all the smiles that are brought to you [...]]]></description>
		<link>http://www.ohcontrer.com/?p=1582</link>
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