adette contreras

gardasil: the right conversation campaign shows young women how to start discussions with their doctors in order to avoid the negative social, physical, and emotional consequences of contracting HPV. you know how gossip goes. the site starts with a simulated text message which guides the user through the experience. after hearing several conversations between young women, the user then sees step-by-step instructions on how to begin the right conversation: one with a doctor. (website and banners – 2009)