adette contreras

gardasil: wake up campaign is not your average disease-awareness push; it’s a modern fairy tale. movie posters and print ads drive young women to lifeisnofairytale.com. once they arrive at the site, they’ll be dazzled by the shiny fairy dust. but more importantly, they’ll find the heart of the campaign: documentaries on how HPV and cervical cancer has affected women just like them. i mean, who doesn’t want to live happily ever after? (print, website, and banners – 2009)

sins of my father documentary website is a new, more comprehensive way to view a documentary. the film follows the story of sebastian marroquin, son of pablo escobar, the most notorious drug trafficker of our times. needless to say, the site had to be just as epic as the film, so we created an experience that shows the history of the escobar family and the country of colombia through a rich timeline. as bonuses, we’ve scattered hidden easter eggs throughout the site to reward explorers with scrapbooks, amazing photographs, and even birthday cards written by the king of cocaine himself. (website – 2010)
*update: the documentary released at sundance and various other international film festivals and has recently been bought by hbo. hot damn.

gardasil: the right conversation campaign shows young women how to start discussions with their doctors in order to avoid the negative social, physical, and emotional consequences of contracting HPV. you know how gossip goes. the site starts with a simulated text message which guides the user through the experience. after hearing several conversations between young women, the user then sees step-by-step instructions on how to begin the right conversation: one with a doctor. (website and banners – 2009)

the great american dineout: don’t eat dinner is an interactive community website compelling americans help feed starving children. it’s hard to imagine how 12.6 million american kids are threatened by hunger. so we created a campaign that lets people experience hunger for one night then dine out at a participating restaurant to make a donation. (website & banners – 2008)

gardasil: hpv.com (website – 2009)