adette contreras

gardasil: wake up campaign is not your average disease-awareness push; it’s a modern fairy tale. movie posters and print ads drive young women to lifeisnofairytale.com. once they arrive at the site, they’ll be dazzled by the shiny fairy dust. but more importantly, they’ll find the heart of the campaign: documentaries on how HPV and cervical cancer has affected women just like them. i mean, who doesn’t want to live happily ever after? (print, website, and banners – 2009)

gardasil: the right conversation campaign shows young women how to start discussions with their doctors in order to avoid the negative social, physical, and emotional consequences of contracting HPV. you know how gossip goes. the site starts with a simulated text message which guides the user through the experience. after hearing several conversations between young women, the user then sees step-by-step instructions on how to begin the right conversation: one with a doctor. (website and banners – 2009)

gardasil: hpv.com (website – 2009)