adette contreras

gardasil: wake up campaign is not your average disease-awareness push; it’s a modern fairy tale. movie posters and print ads drive young women to lifeisnofairytale.com. once they arrive at the site, they’ll be dazzled by the shiny fairy dust. but more importantly, they’ll find the heart of the campaign: documentaries on how HPV and cervical cancer has affected women just like them. i mean, who doesn’t want to live happily ever after? (print, website, and banners – 2009)

fluevog paperboy shoe: footnote* is a fun print ad for a fun product: fluevog shoes’ paperboy collection. it embodies the company’s wit, humor, and distinctive personality, all in the footnote. foot-note. can it get more fun than that? (print – 2009)

fluevog zaza: spoiled eggs is a quirky print ad for a quirky product, fluevog shoes’ zaza collection. it embodies the shoe’s offbeat and upbeat attitude. (print – 2009)

bayer breeze2 meter: 10 strips letter is a print piece that illustrates the market advantage of the bayer breeze2 meter. most diabetes meters use test strips, but the breeze2 utilizes one disc. the double-sided transparent envelope prompts the consumer to choose one side: simple or complicated. the first side contains a letter in one piece, and the second contains a letter that’s shredded into 10 separate strips, giving the consumer first-hand experience with simplicity. (print – 2008)

great american dine-out: want v. need is a print ad that prompts young adults to dine-out at their favorite restaurants in order to raise money to feed hungry children in the united states. (print – 2008)