adette contreras

the great american dineout: don’t eat dinner is an interactive community website compelling americans help feed starving children. it’s hard to imagine how 12.6 million american kids are threatened by hunger. so we created a campaign that lets people experience hunger for one night then dine out at a participating restaurant to make a donation. (website & banners – 2008)

macy’s: whisper sales is a viral campaign tapping into a young audience’s desire to be in “the know.” wild postings carry a cryptic message prompting the target to text a secret number. they’ll then receive sms notifications of exclusive pop-up sales at their macy’s.  (guerilla and mobile – 2008)

gardasil: hpv.com (website – 2009)